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For gyms & studios · Malaysia · Singapore · China

You sell the first class. We help them stay.

New members arrive full of good intentions. Many drift away within months — not because of your equipment or your prices, but because the way they're coached doesn't fit who they are. 9Moves helps your trainers coach each member their way.

A focused young Asian man pressing a dumbbell overhead in a warm, brick-walled gym
MEMBER PROFILE · SAMPLE
3
Type 3 · The Achiever
Member A · 29 · Petaling Jaya
Before session one, tell the trainer: give him a clear target, show his progress every month, and keep sessions tight.

They loved the first class. By month three, they'd gone quiet.

Members drift, quietly

Most don't cancel with a complaint. They come a little less, then stop — and you find out at renewal.

Trainers coach one way

Usually the way they like to be coached themselves. Perfect for some members. Quietly wrong for others.

Everyone competes on price

New machines, cheaper packages, another promotion. Hard to stand out when every studio sells the same thing.

Why it matters

Getting people in is hard. Keeping them is harder.

Research on what keeps people training points to three needs: choice, progress and belonging (Self-Determination Theory, Deci & Ryan). Every type feels those three differently — which is why one coaching style can't keep everyone.

31%
of adults worldwide don't move enough — 48% in high-income Asia Pacific
WHO, June 2024
Half
of people who start an exercise programme drop out within six months
Dishman, exercise adherence research, 1982
7.5 → 0.9
average visits a month by new members — first month, then twelfth
Rand et al., Psychology of Sport and Exercise, 2020 · 1,726 members
Where 9Moves fits

Four moments in a member's first 90 days.

The first three months decide whether a new member becomes a regular. We help your trainers get those months right — one member at a time.

A Pilates instructor gently guiding a client's knees as she holds a bridge on a reformer
01
ON SIGN-UP
A free test for every new member

5–8 minutes in your onboarding. Their type goes on the profile your trainers already use.

02
BEFORE SESSION ONE
A "how to coach them" note

One page for the trainer: what moves this member, what makes them quit, and how to correct them.

03
WEEKS 2 TO 12
Build the habit their way

New members who train often in their first three months, at a steady time and place, are more likely to still be coming at the end of the year (Rand et al., 2020). The X-Map for Training shows each trainer how to get there with this member.

04
BEFORE RENEWAL
A progress conversation

Show progress the way their type sees it — numbers for some, how it feels for others — and renew with a plan they chose.

Ways to work together

Three ways to start. Grow when it works.

WORKSHOP
Coach every type.

Four hours with your trainers and front desk. Each person learns their own type, their natural coaching style, and how to coach the other eight.

  • Every trainer takes the free test first
  • Practice with real member situations
  • A one-page coaching card for each type
You pay
RM 3,800One 4-hour workshop for up to 15 trainers and front-desk staff. Singapore S$2,000.
You get
A coaching card for every typeAnd a team that knows how to coach all nine.
CO-BRAND
RECOMMENDED
Your studio. Our depth.

The test carries your logo. New members take it at sign-up, and your trainers get a "how to coach them" note for each one.

  • The test under your brand
  • Coach notes for up to 20 new members a month
  • A 90-minute trainer refresher every quarter
You pay
RM 590 a monthFor up to 20 new members a month. Bigger gyms: RM 1,190 for up to 60. Extra coach notes RM 20 each.
You get
A coach note for every new memberPlus a 90-minute trainer refresher every quarter.
LICENCE
Your trainers, certified.

We train your senior trainers to read types, write coach notes and run the workshop themselves.

  • 2-day practitioner training
  • 9Moves certification
  • Quarterly supervision with our advisors
You pay
RM 2,200Per trainer, once, from 3 trainers. Plus RM 4,800 a year for your studio.
You get
Certified trainers in-houseThey run the test, coach notes and workshop themselves.
Not ready to choose? Start with a 30-day pilot for up to 20 new members: RM 1,500 (S$800), credited in full if you continue with Co-brand.See the pilot

What your members pay

Our list prices. You sell the one-to-one session and keep most of it.

Free test
Free
for every member

36 statements, 5–8 minutes online. Shows what moves them and what makes them quit.

Move Manual
RM 29
per member · Malaysia launch price, regular RM 58 · Singapore S$12

A 10-minute guide on their phone: small wins for this week, a 4-week restart plan, and a “Coach me like this” card for the trainer.

Find your way to move
RM 180
per session · Malaysia launch price, regular RM 360 · Singapore S$120

A 45-minute one-to-one with a first-month plan, run with your trainer. You keep RM 140 (S$95).

All RM prices on this page are Malaysia launch prices – 50% off the regular price – for agreements signed by 31 Dec 2026. Singapore prices are in S$. China pricing on request.

How it pays back · an example
A Pilates studio with 180 members, each spending about RM 350 a month. Co-brand plus one workshop costs about RM 10,900 in year one. If better coaching keeps just two more members a month, the studio holds on to about RM 25,000 of revenue in the same year — and has covered its cost by around month four.
Illustrative only — your numbers will differ. Every pilot tracks member visits in months 1–3 against your own history, so you can see the real effect.
2
members kept
a month
~4
months to
pay back

How we treat your members

Movement is personal. These rules are not negotiable.

No type is a reason to push harder
Safety and the member's own limits always come first.
Never about weight or looks
We talk about what moves people, not how their bodies look.
Shared only with consent
A member's type reaches their trainer only if they agree.
A mirror, not a label
Members confirm their own type. No one is told who they are.
Not medical advice
Injuries and health conditions go to a doctor or physiotherapist.
Pilot offer

Try it with 20 new members for 30 days.

Your new members take the free test. We write their coach notes and brief your trainers for two hours. After 30 days, we sit down with you and look at who's still coming.

test resultsup to 20 members
Coach notesIncluded
Trainer briefing2 hours
Debrief with you60 min
Pilot feeRM 1,500 · S$800
Credited in full against your first three months if you continue with Co-brand. Malaysia launch price, 50% off: sign by 31 Dec 2026.

Let's talk about your members.

30 minutes with Daniel Yeo and Simyee Lim, founders of Business Enneagram Asia. We'll show you the test and a sample X-Map for Training, and see if a pilot fits.

Prefer to chat? Message us on WhatsApp